Socratic is reimagining task management by integrating performance intelligence with real-time data to guide daily decisions (and superior results), showing teams how well they worked and why.
They tapped Craft at a very early stage of their business to help conceptualize, design, and launch the Socratic product and brand.
Socratic’s founders knew they needed a fantastic design and user experience with a cohesive brand unifying the overall design. With this vision in mind, they turned to Craft to make it real.
Creating distinctive, strong design starts with listening — both for clear direction and subtext. With Socratic, Craft was able to gather both from collaborative conversations with the co-founders, delivering brand, product, and UX design directions to iterate upon together.
Using Craft’s holistic, product-led approach to the user experience and brand, Socratic arrived at a comprehensive design system outlining standards, guidelines, and components for both product and brand across every aspect of Socratic as an entity.
In its current iteration, the Socratic product experience allows teams to see immense amounts of data in a streamlined way, empowering product teams to understand how they are performing and areas for improvement.
The brand approach supports the product direction by leveraging a minimal, primarily monochromatic look and feel with strong color accents that highlight the most important information that needs attention.
Even in the earliest days of an MVP, users are scrutinizing your offering and making decisions about what your brand stands for.
To give clients like Socratic the best possible chance of measuring up with their first build, Craft designs the product with the brand in mind (and vice versa).
That means sharing the collective experience of Team Craft by making the what, why, and how of crucial design decisions clear to stakeholders and demonstrating the ways these choices might play out as your company grows.
Craft has an informalness born of confidence. Folks like Jeremy and Sandy convey they've done this before. They know how to get from general concepts or vague notions into the specifics.
Brad Hipps, Socratic