Reimagining Task Management

Role  —————————

User research
Product design

Collage of various elements from Socratic a product management tool over top of simple decorative line illustrations

The Challenge 

Socratic is reimagining task management by integrating performance intelligence with real-time data to guide daily decisions (and superior results), showing teams how well they worked and why.

Angled grid of images displaying Socratic's product design system — including colors, logos, and patterns

Craft was brought in at a very early stage of their business—to help conceptualize, design, and launch the Socratic product and brand.

Your Product Is Your Brand

Even in the earliest days of an MVP, users are scrutinizing your offering and making decisions about what your brand stands for.

To give clients like Socratic the best possible chance of measuring up with their first build, Craft designs the product with the brand in mind (and vice versa).

That means sharing the collective experience of Team Craft by making the what, why, and how of crucial design decisions clear to stakeholders and demonstrating the ways these choices might play out as your company grows.

The Socratic application showing a forecast, workload balance of users, and the tasks for a specific project.

The Process

Socratic’s founders knew they needed a fantastic design and user experience with a cohesive brand unifying the overall design. With this vision in mind, they turned to Craft to make it real.

Creating distinctive, strong design starts with listening — both for clear direction and subtext. With Socratic, Craft was able to gather both from collaborative conversations with the co-founders, delivering brand, product, and UX design directions to iterate upon together.

Using Craft’s holistic, product-led approach to the user experience and brand, Socratic arrived at a comprehensive design system outlining standards, guidelines, and components for both product and brand across every aspect of Socratic as an entity.

Three wireframe ideas of different ways to present data

Tons of Data, Distilled

In its current iteration, the Socratic product experience allows teams to see immense amounts of data in a streamlined way, empowering product teams to understand how they are performing and areas for improvement.

Task detail overlay with a list of cards on the left, content such as title, description, and attached images in the middle with details along the right.

Bold Minimalism

The brand approach supports the product direction by leveraging a minimal, primarily monochromatic look and feel with strong color accents that highlight the most important information that needs attention.

Task cards and their various card states such as idle, blocked, or a list
Some of the UI Elements, Inputs & States specifically showcasing buttons and icons.

Craft has an informalness born of confidence. Folks like Jeremy and Sandy convey they've done this before. They know how to get from general concepts or vague notions into the specifics.

Brad Hipps, Socratic

The socratic website with their tagline,