Curio
MUSINGS FROM THE MINDS OF CURIOUS CRAFTERS
By Craft
AI is everywhere, but are knowledge workers actually benefiting? Many struggle with fragmented tools, unreliable outputs, and unclear use cases. Download the report to get the insights (and a few surprises) we uncovered.
By Kieran Evans, Sr Director, Design
Relationships matter. Creating shared context between AI and humans is critical to building meaningful AI-powered experiences. Learn how we design for alignment, not just interaction, in AI-driven digital experiences.
By Craft
When you put people at the center of how you build and design for AI, you get Good AI.
Craft is excited to introduce our Principles for Good AI; an initial point of view on how we can build AI that benefits people. Have your own perspective on AI? Take a moment to read through ours and drop us a line. We want to hear from you!
By Craft Research
Here at Craft, we’ve seen enough of the unexpected in our recruitment efforts across different clients and industries that we’ve learned not only to expect it, but to find creative ways to influence the factors at play so that we can deliver strong outcomes for our clients. Join us in navigating the complexities in design research.
Since day one, Craft has been about people — understanding their needs, solving real problems, and designing experiences that truly matter. We believe great design isn’t just about aesthetics; it’s about making digital experiences more intuitive, seamless, and impactful for businesses and their customers. That’s why we’re thrilled to announce that Craft is joining forces with Trinity Hunt Partners to build a full-service digital customer experience platform that empowers businesses to create truly personalized and connected customer journeys.
By Craft
Jeremy Merle, founder of Craft, was recently interviewed by Jennifer Ejeh of Techstars Startup Digest about his entrepreneurial journey, the innovative projects Craft’s team is currently working on, and the unique challenges and opportunities for entrepreneurs in Boston.
By Emily Stuart, Sr Director, Research
We never deliver research findings without some level of visualization and, more often than not, we articulate our research recommendations in design format. We believe that our role is not just to tell you what we learned, we also need to show you what it means and how to enact it.
By Sean Sheehan, Research Director
Your team has been working diligently at building your new product, engaging users along the way to evaluate how well it addresses the needs of your target audience. Launch day finally arrives and the reviews are mixed. Feedback is coming through from all directions — while the core function of the product appears to be working, some of the interactions are clunky and navigation isn’t as clear as it should be in some places. Oh no!
By Jemma Frost, Research Director
Workshops can either speed up decision-making or add painful bloat to the process. So, knowing when to run a workshop is as important as knowing how to run a workshop.
By Paul Dunbar, Senior Designer
The digital design world is waving bye-bye to the era of flat design. What’s emerging is a vibrant mix of Flat 2.0, morphisms (skuo, glass, neu, etc), and a delightful dose of playfulness. Each application may find its own unique balance, but one thing’s certain — our UIs are on the brink of an exciting and much-needed transformation.
By Emily Stuart, Sr Director, Research
An example of how we are using a human-centered design process to iterate on & evolve our agency’s culture.
By Lindsey Kerr, UX Researcher
Balance is a key principle in yoga practice, and those lessons translate into the practice of design research as well. When considering intention, approach, impactful reporting, and collaborating with designers, researchers can learn a thing or two about balancing opposing forces and ideas.
By Jemma Frost, Research Director
Jemma speaks about the different outputs of user research (from findings to insights, frameworks, and more) and their level of impact.
By Sean Sheehan, Senior UX Researcher
Games are more than just a fun way to spend our time. They force us to think critically, evaluate tradeoffs, and make logical decisions about our next best action. Sean provides some inspiration for gamifying your next study.
By Jemma Frost, Senior UX Researcher
Jemma speaks about the different outputs of user research (from findings to insights, frameworks, and more) and their level of impact.
Kieran Evans
Bri Warnick
Ryan Johnson
By Sean Sheehan, Senior User Researcher
Rather than pose a stepwise process for conducting better research or building a better strategy for folks to map out in a framework or flowchart, Sean highlights three virtues he thinks anyone responsible for leading user research and strategy should seek to embody.
By Jemma Frost, Research Director
As a UX researcher by day and a witchy-curious person by night, I’ve been fascinated by tarot for years. While studying the cards, I uncovered a connection between tarot and the way design professionals find patterns and solve problems.
By Lindsey Kerr, UX Research
Lindsey breaks down the project factors that impact how research and design paths converge.
By Madeleine Sauvignon, Engagement Strategy
Balancing the roles of Project Management, Account Management, and Strategy may sound like a lot to juggle, but this role feels like a long-awaited missing link in my career.