AI Today

Crafting a Human Experience

How knowledge workers are really using AI, and where it falls short

AI is everywhere, but are knowledge workers actually benefiting? Many struggle with fragmented tools, unreliable outputs, and unclear use cases.

Download the report to get the insights (and a few surprises) we uncovered.

What's inside the paper:

  • How knowledge workers are really using AI—and what’s holding them back
  • The biggest pain points slowing adoption (and costing businesses time and money)
  • Practical strategies to build AI products that users trust and rely on

Craft’s Principles for Good AI

These simple principles are further bolstered by this research. Product teams that embrace the principles can ensure that their AI-centered products create meaningful and lasting value for people who engage with them.

  • 01

    Good AI solves real problems.

  • 02

    Good AI unlocks human potential.

  • 03

    Good AI is easy to understand and control.

  • 04

    Good AI is for everyone.

  • 05

    Good AI is additive.

  • 06

    Good AI is transparent.

  • 07

    Good AI builds trust.

  • 08

    Good AI is collaborative.

Unlock insights on human-centered AI

Are you ready to unlock the potential of a humans-first AI experience? Get the paper today and learn how you can ensure your product delivers value.